
As the gold price breaks records, individuals hesitate: sell or wait?
A dive behind the scenes of a market that is as regulated as it is little-known, with the management of Buyinggold.ch.
For several months, gold has been setting records. As the ultimate safe-haven asset, the yellow metal is benefiting from an unstable international context. “Gold remains a safe-haven asset. As soon as there are economic, political, or monetary uncertainties, investors immediately reposition themselves,” explains the director of Buyinggold.ch.
Persistent inflation in Europe, geopolitical tensions, financial market volatility, high public debt: the factors driving the rise are accumulating. The result: the price today has reached unprecedented highs. “This is not a coincidence. We have over twenty years of market history, and we’ve seen the evolution happen gradually, with a very marked acceleration in recent years.”
An opportunity to sell… or invest
In this context, individuals have an interesting window of opportunity. “For those who own family jewelry, coins, or bars, the amounts reached today are incomparable to those from twenty years ago,” the management emphasizes.