Who We Are
Founded in 2006, buyinggold.ch is a Swiss company specializing in the purchase, sale and appraisal of gold, precious metals and valuable assets. For nearly two decades, we have supported private individuals, investors and businesses in assessing and maximizing the value of their holdings through a professional approach built on expertise, transparency and reliability.
Our business operates within a market where gold continues to serve as a trusted safe-haven asset. As a result, we closely monitor market developments and official gold prices, which are updated daily to ensure fair offers that accurately reflect current economic conditions.
View the gold price
A Strong Presence Across Switzerland
buyinggold.ch operates through an extensive network of locations across Switzerland, allowing us to remain close to our clients: Nyon, Geneva 1 Train Station, Geneva 2 Eaux-Vives, Geneva 3 Confederation Centre, Geneva Center Right Bank Lausanne Street, Chene-Bourg, Le Grand-Saconnex, Le Meyrin / Geneve, Winterthur, Etoy, Lausanne 1 Train Station, Lausanne 2 Terreaux, Lausanne 3 Bellevaux, Prilly, Yverdon, Morges, Payerne, Neuchatel, Biel, La Chaux De Fonds, Vevey, Montreux, Bulle, Monthey, Martigny, Uvrier, Sierre, Sion, Fribourg, Basel 1, Basel 2, Delemont, Soleur, Schaffhouse, Zurich 1, Zurich 2, Luzern, Oerlikon, Chur, Bern, Lugano, Saint-Gall, Locarno, Le Bellinzona Ticino.
This nationwide presence enables us to provide consistent services while taking local market conditions and regulatory requirements into account.
Our Mission
Our mission is both simple and demanding: to provide reliable expertise and secure transactions based exclusively on official market prices, without speculation or approximation.
We help our clients protect their wealth, evaluate opportunities between selling and investing, and better understand the true value of their assets.
As part of our long-term commitment, we also provide educational and analytical content dedicated to precious metals and investment markets.
Learn more about gold –
Investing in precious metals
Our Areas of Expertise
- Buying and selling gold: jewelry, gold bars and investment coins –
Gold buying services in Switzerland - Precious metals: silver, platinum and tin –
Buying and selling silver,
Buying and selling platinum - Professional appraisal services for gold, silver, diamonds and gemstones –
Appraisal services
- Pre-owned luxury watches and valuable items –
Luxury leather goods and accessories - Antiques, scrap gold and recyclable precious materials –
Industrial and precious metal recycling - Coins and collectible items –
Coins and numismatics
A Team of Experts at Your Service
Our buyers are experienced professionals trained in the evaluation of precious metals and valuable assets. Every item is assessed using certified scales, recognized testing methods and complete transparency regarding weight and purity.
Offers are based on official market prices updated daily, and payments are made immediately, either in cash or by bank transfer, in accordance with Swiss regulations.
Legal framework and company statutes
Responsible Buying, Selling and Investing
Beyond individual transactions, buyinggold.ch supports clients in broader wealth management considerations, including taxation, investment strategies, portfolio diversification and secure online purchases.
Gold taxation –
Buying gold online –
Market news and analysis
Transparency and Compliance
Every transaction is conducted in strict compliance with Swiss laws and regulations, including identification requirements, traceability standards and data confidentiality obligations. Protecting personal information is an integral part of our commitment to clients.
Privacy policy
Contact Us
Would you like a professional appraisal, valuation or personalized guidance?
Contact buyinggold.ch
You can also discover career opportunities within our company:
Join our team
